Sports teams aren’t the only brands with popular mascots.
To amp up visibility and create consumer connections, companies like Bitly and TiVo design fun mascots to get users more invested in their products. A successful campaign can go viral and help propel certain brands to household names. You can’t think of Energizer without picturing its bunny, just like you can’t imagine Geico without the gecko.
Let’s examine nine such mascots and their mysterious origins. [Read more…]